What are TV web apps?

  • Most TV apps are web apps that are packaged to run on the TV. They are developed using standard web technologies.
  • TV web apps can be viewed on a TV without a browser, since they execute inside a web runtime environment.

Why TV web apps?

webOS TV, Chromecast, and Apple TV allow synchronized experience across multiple devices through web sockets. This enables users to interact with a TV web app using their mobile devices.

For example, if you created a TV chess board game app, users would not only interact with the app on the TV, they would also be able to interact with the app using their mobile devices.

Web app IDs

Mobile web apps require a web app id in order to launch on webOS TV and Chromecast. This web app id is translated into the mobile web app’s URL when it is launched on the TV.

Paltform URL
Web app id for webOS TV http://lgsvl.com/connectSDK/index.php
Web app id for Chromecast https://developers.google.com/cast/docs/registration
Apple TV Apple TV does not require a web app id.


When designing your TV web app, be mindful of Overscan. To avoid having parts of your web app cut off, we recommend not placing UI elements near the corner of the screen and always test your web apps to ensure they display properly on each targeted platform.

Interaction with TV web apps

All interactions with Chromecast and Apple TV web apps occur from a mobile device or laptop since the device does not support external remote controls. On other platforms such as webOS, the TV ships with traditional and Magic Remotes. When designing your web app, make sure to design for the platforms you intend to support. On Chromecast and Apple TV, avoid using UI elements that make users think they are clickable. On webOS, make UI elements clickable since users may use their Magic Remote to interact with your web app.

Make sure to review all design guidelines for each platform you intend to support.

Web runtimes on various TV platforms may not be the same

While the HTML5 spec brings us one step closer to the “write once, run everywhere” utopia, we still recommend that you test your web app on each TV platform you intend to support.

  • Web rendering engines vary which may cause inconsistency across platforms. For example, webOS uses WebKit 2.0 and it is not officially documented what Chromecast and others use.
  • Hardware differences between dongles, set-top boxes, and Smart TVs can be significant - therefore, complex animations and computations should be reviewed.
  • Screen resolution can vary between platforms and devices. webOS Smart TVs run at 1080P (1920x1080) while Chromecast currently renders WebView in 720P (1280x720). Apple TV automatically adjusts to match the resolution of the connected TV.
  • Lastly, video and audio codec support can also cause fragmentation across multiple platforms.

Our experience has shown that using standard design patterns such as responsive design and standard video formats (MP4) - there is little variation between most platforms.